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CREATIVE SOLUTIONS
Take what you know and run with it. Write what you know about, advertise what you know about. Take your specific knowledge and use it to your advantage. Use something you are passionate about.
Invest in your future and have fun doing it. Make sure you feature words in your search engines that will show what you are dedicated to. This way people will find you easier.
Use top notch jargon and it will help people in understanding the topic that you are so excited about.